Preparing your B2B marketing strategy for the year ahead? Check out this guide to discover why your business should put video marketing at the heart of your strategy in 2020.
According to a report from Forbes Insights, 75% of executives look at work-related videos on business-related websites at least once a week. It’s clear that B2B decision-makers are spending an increasing amount of their time online watching videos, and this presents a massive opportunity for marketers. This guide shows you how to promote their brand among a business audience with engaging and persuasive video content.
What is B2B Video Marketing?
Business-to-business, or B2B, videos are used by businesses to promote their products or services to another business, hence B2B Video Marketing. These videos can be designed to target customers who are at different stages of the sales funnel. B2B videos are used to build up brand awareness, generate leads, drive conversions, and to retain existing customers.
3 Reasons Why Your Business Needs to Use B2B Video Marketing in 2020
In a survey from LinkedIn, 62% of B2B marketers identified video as the most important content format. So why is this?
- Video is a highly flexible content format. As such, it can be employed across multiple marketing channels including email, social media, and blogs. It can also be used as website content and on product or service pages plus much more.
- Due to developments in technology, it has never been cheaper or easier for businesses to create their own B2B videos.
- Research has revealed that video can improve your business’s SEO performance. According to a study from Forrester Research, it is 53 times easier to rank a video on Google than any other content format.
How to Measure the Performance of Your B2B Video Marketing Campaign
Step One: Set out your goals and targets before commencing the campaign. You will also need to identify which metrics you want to track.
Step Two: Track and analyse your campaign’s performance with an analytics tool.
Step Three: Continually evaluate the results and optimise your content/strategy accordingly.
Step Three: Compile a performance report at the end of your campaign.
Step Four: Apply your key learnings to your next campaigns.
Learn How to Win Business with B2B Videos
If you would like to find out more about how video can boost your B2B marketing strategy, then you should browse through this infographic from the team at One Productions. This highly informative guide goes through many useful tips and tricks to implement in your B2B video marketing strategy.
Scroll down to the infographic explainer guide below to find out more today.